Matt and Pearl started Black Canyon out of their garage in 2011. Since its inception, many things have changed but the two that remained constant were their love of psychedelic music and their hatred of the heat from the Texas sun. With their brand update, we wanted to incorporate these two main through lines by giving their identity a mirage like quality. Vibrant colors, expressive typography and foreboding desert imagery are the key ingredients that make Black Canyon stand out from the crowd.
